What working at Facebook and Instagram taught me about TikTok Marketing. And why your business should care...
Hi, my name is Anthony McGuire. I used to work at Facebook managing relationships with advertisers like Procter & Gamble, Volkswagen, and Heineken. For five years, my job was to provide strategic advice on their marketing and train them on how Facebook and Instagram can drive business results.
I left Facebook in 2018 and started consulting with businesses ranging from startups to medium-sized brands. I wanted to help them achieve their business goals and I knew Facebook and Instagram advertising really really well.
But as time went on, I realised I was lying to myself. Honestly, my interests drifted away from Facebook and Instagram and I was tired of teaching the same thing. I didn’t want to pretend like I loved Facebook anymore.
One day, someone asked me if I had any experience with TikTok. Unfortunately, I had to say no. But I was interested enough to go on a journey to learn about TikTok...
I started researching TikTok, writing articles on TikTok, getting access to TikTok’s Creator Marketplace and experimenting with their self-serve ads. One day, in my typical obsessive way, I was ranting about how awesome TikTok is in a conversation with my friend and she told me, "Why don't you create a course teaching people about TikTok?"
And so I’ve created this intro course for any serious marketer looking to get a leg up on TikTok and wants be part of something exciting and new.
I remember that the advertisers who took risks in the early days of Facebook and Instagram were the ones who achieved the most success. That opportunity has come back, and this time it's with TikTok. Don't miss out on this huge opportunity for your business.
Why should you take this TikTok course?
TikTok is literally the hottest social media app in the world but very few people know how to use TikTok as a powerful marketing tool for your business. This is your chance to give yourself, your colleagues and your business a competitive advantage by learning the essentials of TikTok as a marketing channel. If you are a serious marketer or own your own business, this course will help understand TikTok and give you the confidence to start including TikTok in your marketing plans.
Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.
Who this course is for:
- Small Business Owners
- Anyone interested in understanding TikTok
The Time is Now...
TikTok is continuing to grow in relevance and its advertising capabilities are evolving every day, with a faster growth trajectory than Instagram. As the platform is relatively new, most people underestimate the power of TikTok and that gives you a window of opportunity to give your business a first-mover advantage. Learn about the uniqueness of TikTok and how it could fit with your current marketing objectives.
Are there any course requirements or prerequisites?
- Download the TikTok mobile app
- A positive attitude and willingness to spend time testing & learning on TikTok
Is there a guarantee?
- YES! If you are not satisfied with your purchase, please send me an e-mail within 30 days and you will receive a refund.
Menno Wagenaar, Former Director of Global Client Partnerships at Facebook
Michael Yang, Founder at TikTokagents.com
Alex Kim, Adobe Creative Cloud
Dan Heffernan, Agency Partner Manager at Facebook
Simon Andrews, Founder at Addictive and Writer of Mobile Fix
Sarah Barrington, Found at Content Agency London